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Heineken Experience
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Amsterdam

Heineken Experience tickets and tours

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Entrance Tickets
Tour with audio guide
Heineken® Experience tickets
Likely to sell out
Attractions & guided tours

Heineken® Experience tickets

Book your ticket for the Heineken® Experience in Amsterdam. Discover the secrets of pilsner brewing and taste one of the most popular beers in the world!

Duration up to 1 hour 30 minutes
Available in:

en 

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Go City I Amsterdam All-Inclusive Pass with 40+ Attractions
Attractions & guided tours

Go City I Amsterdam All-Inclusive Pass with 40+ Attractions

Visit as many Amsterdam attractions as you like, all on one pass. Best of all you'll enjoy great savings compared to buying individual tickets.

free cancellation
Instant Confirmation
Gray Line Canal Cruise with snackbox & Heineken Experience
Activities

Gray Line Canal Cruise with snackbox & Heineken Experience

Enjoy a 75-minute boat ride through Amsterdam's famous canals and gain direct access to the Heineken experience.

free cancellation
Available in:

en, it, fr, es, ar, +8  de, pt, ru, nl, ja, pl, zh, ko

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The inside story

Heineken, a huge multinational company and one of the largest beer producers in the world, was founded in 1864 by Dutch businessman, Gerard Adriaan Heineken. The famous beer was brewed right in the center of Amsterdam until 1988 when the production facility moved to more modern premises with greater capacity on the outskirts of the city.

The former brewery was renamed the Amsterdam Heineken Experience and transformed into a spectacular museum dedicated to the popular beer brand, with many interactive activities and exhibitions. Nowadays, it is one of the city's most famous attractions and a must-do for all beer enthusiasts.

Visitors to the museum can enjoy a multi-sensory interactive experience. You will have the opportunity to feel the hops, smell the unmistakable scent of the brew, and eventually taste the world-class beer. Learn the history of this renowned brand and the Heineken family heritage as you go behind-the-scenes. Along the way, you’ll have the chance to watch historical Heineken commercials and see how the brand has evolved throughout the years.

As you walk through the amazing 19th-century building, you’ll see vintage brewing equipment, including the gigantic copper tanks that were used to brew the original Heineken. You will also get a chance to see how beer is made, from water all the way through to bottling. You’ll then finish your tour with some complimentary beers at the bar.

The Heineken Experience is open daily from 10.30 am to 7.30 pm, with extended evening hours on the weekend (10.30 am to 9.00 pm). On December 24 and 31, the opening hours are from 10:30 am to 4:00 pm. In July and August, it is open until 9.00 pm throughout the entire week. The last entry is 2 hours before closing time.

Please note that children can only be admitted when accompanied by an adult. No alcohol is served to visitors under the age of 18.

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How to get there

Heineken Experience Amsterdam Amsterdam