Heineken Experience tickets and tours
Book your ticket for the Heineken® Experience in Amsterdam. Discover the secrets of pilsner brewing and taste one of the most popular beers in the world!
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Go City I Amsterdam All-Inclusive Pass with 40+ Attractions
Visit as many Amsterdam attractions as you like, all on one pass. Best of all you'll enjoy great savings compared to buying individual tickets.
Gray Line Canal Cruise with snackbox & Heineken Experience
Enjoy a 75-minute boat ride through Amsterdam's famous canals and gain direct access to the Heineken experience.
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Top attractions in Amsterdam
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Blue Boat Company City Canal Cruise With Van Gogh museum
Discover Amsterdam's canals & iconic landmarks on a 75-min cruise. Visit the world's largest Van Gogh collection at the Van Gogh Museum. Book now!
Entrance ticket to the Art Zoo Museum in Amsterdam with audio tour
Explore Amsterdam's Art Zoo Museum to discover over 200 lifelike exhibits including a T. rex and dramatic taxidermy art with an included audio tour.
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Amsterdam Evening Cruise with Wine and Cheese box
Take a cruise on Amsterdam's famous canals and admire the iconic bridges and buildings if the city.
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Amsterdam countryside bike tour with 1-hour canal cruise
Explore Amsterdam like a local with a 2.5-hour bike tour through the countryside, followed by a scenic 1-hour canal cruise.
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Amsterdam countryside bike tour with windmills
Explore Amsterdam's countryside on a 2.5-hour bike tour! Discover windmills, farms, and stunning landscapes with an expert guide.
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World audio guide with TravelMate app
Make the most of your time in 33 cities around the world with this TravelMate app on your smartphone. Listen to detailed audio commentaries in your language.
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Amsterdam region travel ticket for 1 to 3 days
Discover Amsterdam and the surrounding area with the Amsterdam and Region Travel Ticket – a special 1, 2 or 3-day public transport pass valid on metros, trams and buses.
Escape Tour self-guided, interactive city challenge in Amsterdam
Discover Amsterdam in a unique way. Work together, find clues and complete the puzzle!
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Amsterdam private boat tour with unlimited drinks
Book a private booze cruise with your friends or colleagues and get unlimited beer, wine and soda while you explore the canals of Amsterdam on a luxurious open boat.
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Amsterdam countryside bike tour
Bike along the Amstel River out of the city on this guided bike tour. See authentic windmills and visit a cheese-making farm.
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Amsterdam guided city bike tour
Bike along the Amsterdam canals on this 3-hour guided tour. Explore in true Dutch fashion and see the Anne Frank House and many more of the city's highlights.
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Self guided tour with interactive city game of Amsterdam
Within 2 hours the Amsterdam City Trail will guide you along the best spots in Amsterdam, while playing fun riddles and assignments on your smartphone.
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Amsterdam premium canal cruise in an open boat with all drinks included
Get on board a comfortable open boat and sail along the canals of Amsterdam during a 1-hour cruise while sipping on unlimited drinks.
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Prosecco and Wine Cruise on the Amsterdam Canals
Join this prosecco and wine cruise to see the best parts of Amsterdam from a different point of view. All while drinking a variety of sparkling wine with a local host!
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Amsterdam canal cruise by semi open boat
Book your open boat canal cruise in Amsterdam to explore the UNESCO-protected canal district with a friendly and informed captain.
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The inside story
Heineken, a huge multinational company and one of the largest beer producers in the world, was founded in 1864 by Dutch businessman, Gerard Adriaan Heineken. The famous beer was brewed right in the center of Amsterdam until 1988 when the production facility moved to more modern premises with greater capacity on the outskirts of the city.
The former brewery was renamed the Amsterdam Heineken Experience and transformed into a spectacular museum dedicated to the popular beer brand, with many interactive activities and exhibitions. Nowadays, it is one of the city's most famous attractions and a must-do for all beer enthusiasts.
